In case promoting your own Facebook posts hasn’t been sucking enough money out of your wallet, the social network is now giving you the chance to highlight content posted by friends. You won’t even need permission from your Facebook friends if you want to pay a small chunk of change and give their status update or uploaded photo prominent news feed placement.

However, Facebook is no stranger to privacy concerns, so the company is placing some firm limits on who will be seeing the highlighted material. “You can only promote posts to the people that your friend originally shared with,” says a company spokesperson. “If you have mutual friends, they’ll see that you shared it and promoted it.” Additionally, only users with less than 5,000 friends / subscribers are eligible to take advantage of the cross promote tool, which Facebook says will become available in “a gradual global roll-out.”