A new Veet’s ad have been ‘wrong’ for suggesting that women are manly if they don’t wax their body hair.

The Veen ad of a campaign with the tagline ‘Don’t risk dudeness’, and they each show a hairy and overweight man playing the role of a woman who has suddenly realized she has body hair even though she ‘shaved yesterday’.


The ads have since been pulled, and in a frankly delusional statement Veet said that “most consumers” appreciated the campaign for its “wacky, tongue in cheek humour”.