If food marketers in South Korea had their way, every day would be a day to eat something special.

Slurping Jajangmyeon (Chinese style noodles topped with black bean sauce mixed with diced pork and vegetables) on Black Day is just the tip of the iceberg of a trend known as “day marketing”.

Food promoters are out to persuade you to eat pork belly on Pork Belly Day on March 3, mackerel and tuna on March 7, duck on May 2, spicy stir-fried squid and pork on May 3, loach (a kind of fish) soup on July 5, chicken on Sep 9… and the list goes on.

Meanwhile, couples will never run out of special occasions to celebrate their love – if marketers had their way too.