Telecom major, Uninor launched a book collection drive named ‘Book a Smile’ on World Book Day in association with Sarthak Foundation, an NGO working for the under-privileged children.

As a part of the drive, book collection centers have been setup at two locations, including Uninor stores, where people can donate old books – educational/comics, usable stationary and magazines. Books thus collected will be distributed to children who may otherwise not be able to own a book. The ‘Book a Smile’ drive promotes awareness of the importance of books in a child’s life, encourages the habit of reading among children and families.

“I encourage the people of Lucknow to step forward. Imagine if each of us with a book to spare participate in this campaign. Imagine the number of children who will receive a book that you don’t need anymore and imagine the impact it can have among kids who may not be able to afford a book of their own. Just one book will make a difference,” says Upanga Dutta, Circle Business Head, UP East.

Sarthak Foundation also said that “We believe in the creation of an individual and in the role of literacy in setting one free forever. The collaboration between Sarthak Foundation and Uninor is really exciting and inspiring. Activities like these at whatever scale help bring in a positive change in the society and in oneself. That’s the beginning of the change that we intend to be a part of.”

The drive is part of a Uninor employee led initiative ‘Uninor Unites’, a unique employee volunteering program of the organization working with NGO’s towards children empowerment centric projects.

Since the launch of the campaign, over 100 boxes of donated material have been received. The collection drive will continue up to April 26, 2014, post which the collection will be handed over to the partner agency for dissemination to the children.