Twitter Company Statistics Data
Total number of active registered Twitter users645,750,000
Number of new Twitter users signing up everyday135,000
Number of unique Twitter site visitors every month190 million
Average number of tweets per day58 million
Number of Twitter search engine queries every day2.1 billion
Percent of Twitter users who use their phone to tweet43 %
Percent of tweets that come from third party applicants60%
Number of people that are employed by Twitter2,500
Number of active Twitter users every month115 million
Percent of Twitters who don’t tweet but watch other people tweet40%
Number of days it takes for 1 billion tweets5 days
Number of tweets that happen every second9,100
Twitter Annual Advertising RevenueRevenue


Twitter has 255million active users. But it hasn’t well growing and their investors not happy, thats why the stock is hitting lows.

And this is why Twitter wants people to focus on a different, much bigger number – 1 billion. That’s the number of iOS and Android devices Twitter can reach with its mobile ad network, MoPub.

CEO Dick Costolo said of MoPub, “It now reaches over 1 billion iOS and Android users, making it one of, if not, the largest in-app mobile ad exchange and the only one at scale to offer publishers native in-app advertising.”

Later in the call, he said, “Marketers are looking for two things, right? They’re looking for scale and engagement. And when you think about the scale of already having thousands of in-app publishers deploying MoPub that deliver over 1 billion iOS and Android users, you’ve got scale there.”

On CNBC, Chris Sacca, the largest institutional shareholder in Twitter though his investment fund Lowercase Capital, said the same thing. “When I hear [your] last panel talk about the addressable markets, it’s funny no one mentioned MoPub. And yet, with MoPub, one advertiser comes to Twitter and they can get their ad in front of a billion users on iOS and Android. And that’s AdSense, that’s a $12.7 billion business over at Google.”
Peter Kafka wrote in December, “Twitter executives won’t come out and put it this way, but MoPub offers the company a safety net: If Twitter’s growth stalls out, and the company never becomes a truly mainstream product, MoPub offers Twitter a revenue stream that isn’t dependent on Twitter users.”

The valuation metrics for an ad network are totally different than a social media platform. (Not to mention that Twitter is a $22 billion company. It paid $350 million for MoPub. It’s hard to justify a $22 billion valuation on the back of a $350 million company.)

Still, if you’re looking for the bull’s case on Twitter, this is pretty much it. Because, right now, it’s hard to argue Twitter will become a mainstream product with Facebook-like levels of usage.