Coca-Cola teamed up with advertising agency Ogilvy & Mather China, to invent the “2nd Lives” kit that helps consumers turn empty Coca-Cola bottle into reusable objects.

The campaign features 16 innovative caps that can be placed on the empty Coca-Cola bottles to create objects such as paintbrush, pencil sharpener, bubble-blower, water pistol, lotion or shampoo dispenser, children’s toy, squirter for watering plants, night light, and ketchup or sauce dispenser.

According to an annual report conducted back in 2010, about 1.7 billion servings of Coca-Cola are consumed every day. That means that approximately 1.7 billion Coca-Cola bottles are being thrown out daily.It’s not clear if the add-ons themselves are made from recycled material. Even if they are, producing more plastic parts might not be the best way to reduce plastic waste.

But that’s beside the point. While the caps might not quite hit the sharing chord as clearly as the it-takes-two-to-open bottles, they’re a smart bit of advertising. “What if empty Coke bottles were never thrown away?” the campaign asks. Clearly, it would mean people everywhere could finally live in a utopia where everything was made of Coke products.