Bollywood’s favourite film star Amitabh Bachchan appears on Indian screens today in his first television drama series, in which he plays a real estate businessman with a potentially terminal illness.

After more than four decades in cinema and nearly 200 film appearances to his name, the 71-year-old widely known as “the Big B” makes his TV fiction debut with the lead role in the 20-episode show Yudh .

Amitabh Bachchan, Kay Kay Menon, Sarika and Tigmanshu Dhulia playing key roles in the serial, expectations from it are very high. Anurag Kashyap, as the creative head for the show, and Shoojit Sircar as the creative consultant only add up to the buzz. Ayesha Raza, Aahana Kumari and Pavail Gulati also feature in show.

Yudh is the story of Yudhisthir Sikhawar, an elite real estate businessman who has a neuropsychological disorder.It is a story of how he deals with himself, his complicated family situation and also his business rivals.



The promo of Yudh is seen across channels reaching genres like news, music, Bollywood movies and regional. Sony has also secured over 10,000 spots which are outside the MSM network. Radio listeners in Hindi Speaking Markets (HSM) will also be hearing spots of the promo. A high-octane promo will be shown in multiplexes, and huge outdoor hoardings of Yudh have been placed all across HSM.

The channel has launched a 360-degree marketing initiative with innovations in the digital space to engage with fans. It goes without saying that the man who himself is so digitally active and understands the importance of this medium to engage with his fans, will use this platform when he is marking his debut into the television fiction genre. In fact, the channel has launched many of Yudh’s promo on Big B’s Twitter handle and they have all received phenomenal responses.