The network share the most used of the planet released better than expected second quarter 2014 results, thanks to the accelerated growth of our revenues from ads on mobile devices advertising revenue.

In its press release issued on July 23, detailing the results of the second quarter 2014, Facebook announced:

  • More than doubled its net profit stood at 791 million dollars earned in three months (against 333 million for the second quarter 2013)
  • Seeing its sales jump by 61%, reaching $ 2.9 billion between April 1 and June 30, 2014 (against 1.81 billion in the second quarter 2013)
  • An average of 1.32 billion monthly users of its platform in June 2014 (1.28 billion)
  • An average of 829 million daily users of the social network in June 2014; among them, 654 million people, on average, each day connect Facebook from mobile

On Wall Street, the Facebook stock gained just over 4% after the close of trade to reach a record high of $ 74.10 (well above its historical record close of 72.03 dollars, the registered March 10).

Since its introduction in Exchange disaster of 2012, the price of Facebook share has almost tripled over the past year (+170%) and even quadrupled compared to the low of 17.73 dollars in September 2012.

Advertising side

As in previous quarters, the bulk of revenues came from its Facebook advertising, broadcasting commercials to social network users. Advertising displays revenue up 67%, reaching $ 2.7 billion for the months of April, May and June 2014.

Of these 2.7 billion, the share of ads that appear on mobile continued to grow , to reach 62% in the second quarter, after 59% in the first three months of 2014, and yet there is zero two years.

The group now boasts 1.5 million advertising customers. Sheryl Sandberg, Facebook’s deputy general manager, said Wednesday that the advertising activities had greatly increased in all segments and in all parts of the world.

“We see that our existing advertisers are spending more and more and more people come to our platform. ”
Mark Zuckerberg, CEO and founder of Facebook, also said will continue efforts to ensure that the ads on its social network should be “as relevant to users that the content published by their friends.”

Mark Zuckerberg, patron de Facebook, le 14 février.
Faceboook especially in recent months has added video ads and began testing a button to buy a product directly from an ad.

These efforts are paying: Facebook continues to reduce the gap with Google in the field of mobile advertising, which should s’ award some 22% of the global market in 2014 after 18% in 2013 and only 5% in 2012, against a share stable at about 50% for Google , according to estimates from eMarketer cabinet.