Google goes into battle. Confirming reports in the “Financial Times”, the US giant will review its organization in Europe to deal with the various ongoing investigations. So far, it was divided into two separate areas on the Old Continent: one gathered the northern European countries, Scandinavia, the UK via Germany and the Netherlands, the other united South Europe, Africa and the Middle East. France was part of the second set, the director of this area, Carlo d’Asaro Biondo, is based in Paris.

Both areas are now merged and directed by the British Matt Brittin, who coordinated the far northern Europe. The leaders of each country – Google operates in 25 countries on the continent and opened 48 offices for 9,000 employees in Europe, 600 in France out of 53,600 – refer to him directly. Carlo d’Asaro Biondo himself is appointed head of commercial partnerships for Europe.

Official explanation from Google. Be more flexible and adapt to the trends of each market “We are in a world where the dynamics and competition intensifies,” said Matt Brittin the “FT”. But this reorganization would also respond to the need to be more consistent and more powerful still face various threats to society, to the four corners of Europe.

An investigation is still underway in Brussels on possible anti-competitive practices of the search engine. But this is not the only front. In Russia, Yandex also accused Google of abuse of dominant position. Several states, including France and the UK, working on the issue of taxation and dream to end tax planning for large groups, which deprives them of hundreds of millions of euros in revenue. Germany is leading the fight Privacy Policy giant. Google closed its news service Google News in Spain, after the adoption of a law that required him to pay the publishers. And he had set up a delisting application form for European users.

Another aspect of the attack against Google: the announcement yesterday in Brussels, an investment program of € 25 million, through which the giant offer training to digital 1 million European professionals in the next two years.
The company also supported the project of the European Commission to create a digital single market. Asked by the “FT”, Matt Brittin, a former high-level rower, defended buying and Europe’s benevolence. “We do not always act with commercial ulterior motives. But we must think of the future 5 billion Internet users. We are an internet company. We want to see a competitive Europe in this environment. »