Apple Watch: sales have plunged 90%


Sales of the watch connected Apple in the United States increased from 200,000 per day to 20,000 in the space of a few weeks, according to Marketwatch.

Nearly three months after the launch of Apple Watch that made ​​hysterical media and consumers, Apple has not reported on the status of sales of its connected watch. The reason for this silence may reflect the relative anonymity in which it has fallen, according to the figures just revealed the firm MarketWatch . He believes that Apple has sold more than 2.8 million Apple Watch.

A very good performance that nevertheless masks a more disturbing reality: today sales would plummet. The firm believes that the number of units sold every day in the United States rose from 200,000, there are a few weeks to 20,000 in mid-June. They even fall below the 10,000 rainy day. In total, sales would have plunged by 90%.

This drop is all the more worrying that the “premium” range launched by Apple would be far from successful as expected, with almost two thirds of sales coming from the entry-level models (priced from $ 349 ) and just 2,000 copies of the 18-carat gold watch sold in the United States.